Weighing up whether to build your own solution or go with a provider? You're not alone. We break down the hidden costs and unseen benefits of each approach in this guide.

Experience is hard to quantify. How many times have you been urged to “measure more” or “focus on the customer” without any real answers about how? Here’s an honest, practical guide to quantifying your digital experience: what to measure, the tools and methods to measure it, and how to improve your numbers and make your customers, your execs, and your team happier. We lay out all the answers in this guide.