Getting your startup explainer video right

If you have a kick ass product (or service) and you want to make sure people know about it, you might want to make an awesome explainer video that delights your audience, and reminds them that they really need what you have to offer.

If done right, an explainer video can have monumental effects. Let’s observe the viral video from Dollar Shave Club for a moment here….

This humorous little gem is only 1.5 minutes long and is at over 16 million views.

At Raygun we chose to have a one minute animated explainer video made by our friends over at Cub Studio in London, and while it’s not at 16 million views – it’s doing amazing things for our website engagement.